Kendall Jenner, Selena Gomez, Taylor Swift and Cara Delevigne are all worth $230,000 per social media post when the message appears across Facebook, Instagram and Twitter, D'Marie told Adweek. The celebrities represent a sample, according to D'Marie, of the top 2 percent of social influencers—which includes numerous other big names who can ask for $230,000 per post.
The tech company aspires to be a Nielsen Ratings-style system that brands can use to measure the value of influencers. It has a proprietary algorithm that takes into account 56 factors to determine the marketing success of individual social media posts, including reach, engagement (likes, comments, shares, etc.),
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