These 4 CMOs Are Transforming Marketing in a Multichannel World

Effectively becoming 'CMTOs' in the process

Patrón Spirits CMO Lee Applbaum is laser-focused on keeping his liquor brands on the cutting edge of marketing. But like many of his industry peers, he’s worried about getting the data part of the equation right.

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This story first appeared in the Aug. 7, 2017, issue of Adweek magazine. Click here to subscribe.