Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
Patrón Spirits CMO Lee Applbaum is laser-focused on keeping his liquor brands on the cutting edge of marketing. But like many of his industry peers, he’s worried about getting the data part of the equation right.
“The chief marketer has always needed to be the individual responsible for driving the marketing in an enterprise and thinking about it in terms of cohabitating with your consumer, but today’s cohabitation occurs more in the digital ecosystem than ever,” Applbaum explained.