These 4 CMOs Are Transforming Marketing in a Multichannel World

Effectively becoming 'CMTOs' in the process

(L. to r.) Emily Culp, Keds; Lee Applbaum, Patrón; Alicia Hatch, Deloitte Digital; and Geraldine Calpin, Hilton

Patrón Spirits CMO Lee Applbaum is laser-focused on keeping his liquor brands on the cutting edge of marketing. But like many of his industry peers, he’s worried about getting the data part of the equation right.

This story first appeared in the Aug. 7, 2017, issue of Adweek magazine. Click here to subscribe.
@ktjrichards Katie Richards is a staff writer for Adweek.