Magazine

These 4 CMOs Are Transforming Marketing in a Multichannel World

Effectively becoming 'CMTOs' in the process

(L. to r.) Emily Culp, Keds; Lee Applbaum, Patrón; Alicia Hatch, Deloitte Digital; and Geraldine Calpin, Hilton
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By Katie Richards

August 7, 2017

Patrón Spirits CMO Lee Applbaum is laser-focused on keeping his liquor brands on the cutting edge of marketing. But like many of his industry peers, he’s worried about getting the data part of the equation right.

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This story first appeared in the Aug. 7, 2017, issue of Adweek magazine. Click here to subscribe.

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Katie Richards

Katie Richards is a staff writer for Adweek.

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