These 2 Tech Companies Are Combining Market Research With Programmatic Ads

Krux and Survata offer data fluidity

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Advertisers target consumers all the time online, but they don't always survey a sample of the actual target segment to figure out their mindsets in real-time. Krux and Survata aim to make that tactic easier to execute.

Krux, a data management platform, is announcing a data-science-as-a-service offering that leans on features called Krux Feed, which focuses on data, and Krux Kognitive, a machine learning system. The data feed is designed to free up marketers' ability to leverage stats while using them in programmatic and other advertising scenarios.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in