One of the world's largest entertainment companies is hoping to harness the Internet of Things to better connect performers and brands with fans at concerts, fashion shows and sporting events.
On Thursday, WME/IMG announced a joint venture with Switzerland tech company AGT International that will pave the way for a social platform that could let performers see what's working and what's not in real time. The partnership could have big potential for brands and sponsors that want to build apps for engaging before, during or after an event.
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