These 11 Brands Are Already Using Instagram’s New Zoom Feature
From miniature scavenger hunts to #foodporn
Zoom is Instagram's newest Snapchat-like feature.
Less than a month after launching Instagram Stories—the Facebook-owned app's version of the popular Snapchat feature, which strings together photos and videos for 24 hours—Instagram moved a step ahead of Snapchat on Wednesday by giving users the ability to zoom in while viewing photos and videos.
Now, iPhone users can now pinch photos and videos to get a closer look at them, and there's plans to roll out zoom for Android phones in the coming weeks.
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