There Is No Salvation for the 'Facebook Expert'

The Facebook tech weenie or Facebook guru will be dead soon, along with all single-channel marketers.

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

In the old days of search marketing, it was about tricking the dumb robots–buy links, cloak, spin content, or whatever trick you could pull.

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