There Is No Salvation for the 'Facebook Expert'

The Facebook tech weenie or Facebook guru will be dead soon, along with all single-channel marketers.


In the old days of search marketing, it was about tricking the dumb robots–buy links, cloak, spin content, or whatever trick you could pull.

And then came the old days of Facebook marketing (up through 2014), which was also about tricking the dumb robots–arb out placements available only via Power Editor, run weighted average fan acquisition campaigns internationally, pollute a competitor’s remarketing campaigns by sending garbage traffic, scrape Facebook user IDs to generate custom audiences, roll up applications to build your email list, run sponsored stories with messages fans never endorsed, move text to bypass the 20 percent rule and the list goes on.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in