Facebook’s Acquisition of TheFind Aimed at Boosting Search, Relevancy of Ads

Facebook’s latest acquisition may help bolster its efforts in search and advertising, as the social network announced its addition of TheFind.

TheFindBannerFacebook’s latest acquisition may help bolster its efforts in search and advertising, as the social network announced its addition of TheFind.

Terms of the deal were not disclosed, but Facebook said in an emailed statement:

We’re excited to welcome TheFind to Facebook. TheFind’s talented team has built a successful search engine that connects people to products. Together, we believe we can make the Facebook ads experience even more relevant and better for consumers. Our business is about connecting people with the topics, companies, brands and, increasingly, products they care about, and we look forward to doing that with TheFind on board.

TheFind confirmed the transaction in a statement on its homepage:

For the past nine years, we’ve worked hard to bring you a shopping experience that’s easy, efficient and fun — searching all of the stores on the Web to find just the right products you’re looking to buy.

We are now starting our next chapter by combining forces with Facebook to do even more for consumers. Facebook’s resources and platform give us the opportunity to scale our expertise in product sourcing to the over 1 billion people that use the platform.

Key members of our team are joining the company and will be working hard to integrate our technology to make the ads you see on Facebook every day better and more relevant to you.

Unfortunately, this means that we will be taking our search engine offline in the next few weeks.

Thank you for your loyalty and for making this a fun journey for all of us.

Readers: What do you think of Facebook’s newest acquisition?

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.