The Washington Post Guarantees That All of Its Online Ads Will Load in Under 2 Seconds

It's pitching Zeus to other publishers

The Washington Post wants to make the web faster. In September, the publisher started testing a proprietary tech product called Zeus that speeds up load time and cuts down data-heavy ads on mobile. Buoyed by initial successful results, Zeus is now powering all of the Post’s desktop, mobile and app advertising, claiming that each ad served will load in two seconds or less.