The Wall Street Journal's New Ad Campaign Is Aimed at Ambitious Young Women

Publisher takes pro ambition, pro action stance

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The Wall Street Journal is delivering a message to young readers that good things come to those who don’t wait.

The publisher’s fast-paced, poppy new ad featuring a young woman who’s been on the go since birth is all about the ambitious, entrepreneurial generation who want to be their own bosses, the kind of people the Journal would like to have as readers and subscribers.

The new campaign, including the ad directed by Ellen Kuras, who went behind the camera for Netflix’s recent hit Ozark, launches today and is tied to the publication’s third annual Women



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