Publishing

The Wall Street Journal Offers Ad Recall Guarantee to Print Advertisers

Program addresses brands' hardship in light of coronavirus

wall street journal front page
The Wall Street Journal reported on Thursday that its digital subscription base rose to 2.9 million.Getty Images
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By Sara Jerde

March 31, 2020


As brands shift ad spends due to the coronavirus, The Wall Street Journal and Barron’s Group are giving potential clients an additional incentive to advertise in their print pages.

The two News Corp.-owned publications will offer an unusual guarantee to print advertisers who take out an ad between April 1 and June 30, the company will tell clients today.

The ad must achieve at least a 70% recall rate, a benchmark measured by Research and Analysis of Media (RAM), a third-party international research firm.

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Headshot of Sara Jerde

Sara Jerde

Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.

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