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The Vegas Golden Knights’ 2018-19 National Hockey League season may be off to a slow start in the standings, but the second-year club is red-hot on Facebook, Twitter and Instagram.
According to social marketing firm Unmetric, the Golden Knights led NHL teams in Facebook growth in October, as well as engagement on Twitter and Instagram and comments on Twitter.
Unmetric examined its cross-channel reports for all 31 NHL teams from Oct. 1 through 31, and it also found that:
- The Chicago Blackhawks maintained their hold on the largest audience size across Facebook, Twitter and Instagram.
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