Social Pro Daily The 2 Phases of Internet of Things and Marketing In Phase 2, marketers will attempt to open this system to advertisers. We will see the development of ad networks designed for the Internet of Things. By Guest January 15, 2016 In August, it was reported that 51 percent of marketing executives expect the Internet of Things (IoT) “to revolutionize marketing by 2020,” according to a study by the Economist Intelligence Unit. Guest Recommended articles {"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"performance-marketing"}