The 2 Phases of Internet of Things and Marketing
In Phase 2, marketers will attempt to open this system to advertisers. We will see the development of ad networks designed for the Internet of Things.
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In August, it was reported that 51 percent of marketing executives expect the Internet of Things (IoT) “to revolutionize marketing by 2020,” according to a study by the Economist Intelligence Unit.
The question is why?
IoT has been couched as a tool for ‘personalization,’ ‘engagement’ and new ‘customer experiences,’ but these characterizations are too vague. IoT may be worthy of all the buzzwords, but what will it actually look like in day-to-day life?
I argue that IoT will evolve through two phases.