The Trade Desk's New Product Helps Advertisers Reach Consumers on TV and Digital

And retarget through both channels

Media and tech leaders from the New York Times, NBCUniversal and more will discuss digital advertising trends at NexTech, Dec. 6–7, in NYC. Register now to save 40%.

The Trade Desk today is giving all of its customers access to the latest version of its addressable television advertising system called Connected TV, which has been tested by a select group of unnamed brands in recent months. Connected TV is plugged into the company’s larger data management platform (DMP), and it’s takes aim at the 22 million cord cutters in the U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in