Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
The Trade Desk today posted revenues of $160.7 million for the opening quarter of the year, a 33% year-over-year increase. But the company cited the impact of the Covid-19 pandemic as cause for withdrawing its earlier 2020 spend forecasts.
The demand-side platform’s Q1 figures showed strong signs of growth across all categories with ad spend on mobile inventory (both in-app and mobile web) up 38% compared to 12 months earlier. Revenue from connected TV was up 100% year over year.