The Trade Desk Releases New AI Tools Meant to Open Up Black Box Programmatic

The company claims the platforms will cut down on unnecessary trial spending

The Trade Desk's new tools aim to make programmatic advertising more transparent. The Trade Desk

The Trade Desk is using artificial intelligence to give marketers a clearer picture of where their programmatic dollars actually go.

@patrickkulp Patrick Kulp is an emerging tech reporter at Adweek.