When ad fraud is discovered after a digital campaign, there’s often a potentially complicated back-and-forth that follows about to what extent the buyer was victimized and how much credit needs to be issued. The Trade Desk, a demand-side platform (DSP) utilized by advertising holding companies such as Omnicom and WPP, is teaming with bots-detection player White Ops to try to rid the industry of such uncomfortable exchanges.
Starting Oct. 1, when programmatic ad buys are ordered via The Trade Desk, bots and other non-human “viewership” will be, if all goes according to plan, eliminated from the inventory offered by supply-side platforms (SSPs).
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