The Top Ten Most Used Press Release Buzzwords
Every company is a “leading provider of something” or they “leverage new technologies that will revolutionize ‘X’ industry.” This is the world of press release jargon, and as PR pros we – sometimes along with pressure from our clients – are to blame for it.
Online marketing strategist David Meerman Scott decided to conduct research on all of these so called “buzzwords.” From his blog:
I have just completed an analysis of all 711,123 press releases distributed by North American companies in 2008 through Business Wire, Marketwire, GlobeNewswire, and PR Newswire.
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