The Top 5 Innovations in Retail Media Here Today (and Coming Tomorrow)

Reducing friction for shoppers both online and offline looks cool, feels cool, is cool

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Before the pandemic, innovation and retail were two words not often mentioned in the same sentence. In the “before times,” self-checkout and mobile apps were pretty much as innovative as things got. Hard as it may be to remember, back then, Walmart had two different websites, one for groceries and one for everything else.

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