Social Commerce

The 'TikTok Difference' Delivers—Here's How and Why

The creative social platform isn't just for teens, and brands are starting to recognize that

A smartphone user downloading the TikTok app. — Identify the types of videos that generate the metrics you're seeking, whether its installs, awareness, sales or another measurable action.Brent Lewin/Bloomberg via Getty Images

March 17, 2022

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For many marketers, TikTok is the platform for their kids or nieces and nephews. But most mainstream marketers not selling to teens aren’t investing heavily in TikTok—yet.

Yair Yaskerovitch

Yair Yaskerovitch is vp, media at Zoomd.

Social Commerce

The 'TikTok Difference' Delivers—Here's How and Why

The creative social platform isn't just for teens, and brands are starting to recognize that

Yair Yaskerovitch

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Yair Yaskerovitch