The Strategic Evolution of CMOs (Infographic)

The role of the CMO is becoming more strategic and focused on business outcomes.

It can be difficult for marketers to prioritize strategies and tactics when the landscape is in a constant state of flux. It’s important for marketers to start with the right metrics in mind and focus on core business outcomes. An infographic from the CMO Council examines the current focus among chief marketing officers and where there is room for improvement.