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[The following is a guest post by Eric von Coelln, a social game consultant who occasionally contributes articles for Inside Social Games. Below, he takes a deep dive into the “daily active user” metric and how it ties into game growth and monetization. Important note: DAUs are now viewable on our AppData service. So read this post then go check out your favorite game to see how it’s doing.]
The concept is straightforward: The more a user comes back and plays, the more engaged they are.