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Peter Kafka has pointed out some pretty depressing numbers about user engagement on social networks across the board. Kafka’s post was based on another post by Business Week’s Spencer Ante who has an early look at the Comscore numbers. While Facebook had fantastic growth in their overall user base, the total amount of time spent on the site decreased month-to-month.
Keep in mind that engagement levels typically drop off in December but many have been noticing the decreased engagement levels of even the most popular applications on Facebook.