Search Engine Marketing

The Smart Way to SEO Success

Headshot of Andrew Schulkind
By Andrew Schulkind

 

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Google’s algorithm updates may be incremental, but the effect on SEO over time has been anything but. And while the relentless pace of those updates — and the churn of the competitive landscape in your industry — may make SEO feel like a game of whack-a-mole, attention to the fundamentals can make all the difference to your SEO success.

Focus on SEO Fundamentals to Start

No surprise, the first things you should examine are the fundamentals. Your page titles and headers should be keyword rich, as should your copy.

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Headshot of Andrew Schulkind

Andrew Schulkind

Since founding Andigo, Andrew Schulkind has asked clients two simple question: what does digital marketing success look like, and how can marketing progress be measured? Andigo’s work includes web design and development, content marketing, and digital strategy, among other digital marketing components, with a goal of helping firms encourage audience engagement through solid information architecture, a great user experience, and compelling content. A dash of common sense doesn’t hurt, either. Andrew graduated with a B.A. in Philosophy from Bucknell University. He engages in a range of community volunteer work and is an avid fly fisherman and cyclist. He also loves collecting meaningless trivia. (Did you know the Lone Ranger made his mask from the cloth of his brother's vest after his brother was killed by "the bad guys?”)

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