The Science And Art Of International Game Dynamics

Today, during the panel “Thinking Globally: How to Monetize International Audiences” at Inside Social Apps in San Francisco, the audience was enthralled by the panelists views on cultural differences within games. Despite the entertaining aspects (such as that Italians like to fight and Americans like buying weapons) it has become increasingly clear that this is big business. In Asia, the company Tencent, which happens to be the largest social network in the country, currently has a market capitalization of over $30 billion, based on statistics posted by Benjamin Joffe, the Founder of “+8*”.

The most important factor in the success of social games within various markets is an intimate understanding of the culture within that market. While trial and error can work, it’s clear that many of the domestic companies have a clear advantage. This is probably why rumors have begun to surface that Tencent is looking to acquire U.S.-based social game developers. Whether it’s game developers in Asia or game developers in the U.S., it sounds as though many of the strategies are similar.