The Rise of the Social Shopper

Opinion: It is most effective when tailored to the platform in question

Social media platforms are well on their way to becoming established channels for ecommerce, especially when it comes to brand building and engaging customers for retailers.

The U.K. is the largest ecommerce market in Europe, representing almost one-third of all European online purchases and boasting a rapidly growing mobile commerce market as U.K. shoppers look to Facebook and Instagram for their next online purchases.

Indeed, the rise of social shopping is intrinsically tied to the explosive growth of mobile devices.

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