The Real Story Behind Steak-umm's Delightfully Weird Twitter Account

And its desperate attempts to get verified

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If you’re not following Steak-umm on Twitter yet, you should get on that.

The Quaker Maid frozen sandwich steak brand’s amusingly strange account—which described itself to Adweek as a cross between Nihilist Arby’s, SpongeBob, Joe Rogan and Rick Sanchez—has amassed just 4,593 followers as of this writing. But that is sure to skyrocket as its @MoonPie-esque antics become more widely known—and its desperate yet goofy campaign to get Twitter-verified gathers steam.

What does @steak_umm post about on Twitter? Mostly beef, and beef-related inspirational talk, and random stream-of-consciousness humor, often signed with the cryptic phrase “Steak-umm bless”:



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