The race to build a "Platform within the Platform" is on

On Friday morning, RockYou announced an API for its SuperWall application (which currently has about 3.2 million installations), pitching it to developers as a new way to distribute content and drive application installs. It works by enabling you to put a “Share with Friends” button anywhere on Facebook or the web that will allow users that have SuperWall installed to share your content on it. The sharer would not need to have your application installed to spread your content. Props to the RockYou team for being one of the first out with an application API!