PALM SPRINGS, Calif.—Qualtrics, the Provo, Utah-based experience management company, has taken the trade show game to a whole new level.
The company, which is now part of SAP, assembles what it calls the Dream Team at conferences across the country. Here’s how it works: You need something—a sweatshirt, running pants, shoes, etc.—but you’re at an event. What to do?
If the Dream Team is on hand, there might be a solution. At our Brandweek summit, attendees could open Adweek’s app for the event, request what they wanted, and the
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