The Places We'll Go: How Marketers Can Use Facebook's New Location Features


The following article is excerpted from the October 2010 edition of the Facebook Marketing Bible, the comprehensive guide to marketing your company, app, or brand on Facebook.

Facebook’s long-awaited entrance into the location space, Places, brings a new dimension to the tools advertisers and marketers have at their disposal on the social network.

Places, which builds on momentum from earlier forerunners in the space like Foursquare, Gowalla, and Loopt, allows Facebook users to temporarily share their location via check-ins.

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