Pinterest is marking the 50th anniversary of Earth Day April 22 with a new collection of products on The Pinterest Shop focused on small, sustainable brands.
Shopping profile @PinterestShop debuted last November with hundreds of shoppable product Pins from 17 small businesses that craft and sell unique goods.
Pinterest said searches for “support small business” are up 351% over the past few weeks in the wake of the coronavirus pandemic.
Sustainable living is on Pinners’ minds, as well, as indicated by spikes in searches for eco-friendly living (93%), zero waste products (108%) and sustainable gifts (73%).
Starting
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in