The Pinterest Shop Stocks Shelves With Goods From Sustainable, Ethical Businesses

The discovery platform is marking the 50th anniversary of Earth Day

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Pinterest is marking the 50th anniversary of Earth Day April 22 with a new collection of products on The Pinterest Shop focused on small, sustainable brands.

Shopping profile @PinterestShop debuted last November with hundreds of shoppable product Pins from 17 small businesses that craft and sell unique goods.

Pinterest said searches for “support small business” are up 351% over the past few weeks in the wake of the coronavirus pandemic.

Sustainable living is on Pinners’ minds, as well, as indicated by spikes in searches for eco-friendly living (93%), zero waste products (108%) and sustainable gifts (73%).

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