The Pinterest Shop Stocks Shelves With Goods From Sustainable, Ethical Businesses
The discovery platform is marking the 50th anniversary of Earth Day
Pinterest is marking the 50th anniversary of Earth Day April 22 with a new collection of products on The Pinterest Shop focused on small, sustainable brands.
Shopping profile @PinterestShop debuted last November with hundreds of shoppable product Pins from 17 small businesses that craft and sell unique goods.
Pinterest said searches for “support small business” are up 351% over the past few weeks in the wake of the coronavirus pandemic.
Sustainable living is on Pinners’ minds, as well, as indicated by spikes in searches for eco-friendly living (93%), zero waste products (108%) and sustainable gifts (73%).
Starting Tuesday, The Pinterest Shop will feature hundreds of curated and shoppable Pins from 21 sustainable and ethical businesses across the U.S., including eco-friendly and affordable fashion line Siizu and artisan-crafted all-natural candle company Prosperity Candle.
The complete list of featured companies and products is available here.
Television personality, fashion designer and author Lauren Conrad also curated her own board of favorite eco-friendly products from her brand, The Little Market.
