The Pinterest Shop Stocks Shelves With Goods From Sustainable, Ethical Businesses

The discovery platform is marking the 50th anniversary of Earth Day

Shopping profile @PinterestShop debuted last November Pinterest

Pinterest is marking the 50th anniversary of Earth Day April 22 with a new collection of products on The Pinterest Shop focused on small, sustainable brands.

Shopping profile @PinterestShop debuted last November with hundreds of shoppable product Pins from 17 small businesses that craft and sell unique goods.

Pinterest said searches for “support small business” are up 351% over the past few weeks in the wake of the coronavirus pandemic.

Sustainable living is on Pinners’ minds, as well, as indicated by spikes in searches for eco-friendly living (93%), zero waste products (108%) and sustainable gifts (73%).

Starting Tuesday, The Pinterest Shop will feature hundreds of curated and shoppable Pins from 21 sustainable and ethical businesses across the U.S., including eco-friendly and affordable fashion line Siizu and artisan-crafted all-natural candle company Prosperity Candle.

Prosperity Candle/Pinterest

The complete list of featured companies and products is available here.

Television personality, fashion designer and author Lauren Conrad also curated her own board of favorite eco-friendly products from her brand, The Little Market.

Lauren Conrad
Lauren Conrad/Pinterest David Cohen is editor of Adweek's Social Pro Daily.