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Twitter has long established itself as the ultimate platform for sharing and exchanging link content. For bloggers and brands, Twitter has surpassed Digg, Stumbleupon, Delicious and Reddit, and is only rivaled by Facebook as the most effective and consistent way to build website traffic through social marketing.
Better still, by building an engaged and relevant community, marketers can continue to reap the benefits of that traffic on a daily basis. Almost by accident, Twitter provided us with a new and improved take on permissive marketing, which has allowed the network to leave other social sharing websites in its dust.