Publishing

The Panoply Network Is Now Using Nielsen Data for Targeted Podcast Advertising

Opening up 60,000 possible audience segments

Nielsen is making its data available to advertisers through Panoply's podcast network.iStock
By Marty Swant

July 11, 2017

Expect to start hearing more targeted ads popping up in some of your favorite podcasts.

Marty Swant

Marty Swant is a former technology staff writer for Adweek.

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