The Only 3 Social Media Metrics that Really Matter

Are you looking at likes, shares and RTs? Stop it! Let's take a look at the only three metrics that should matter to you.


Do you keep track of the number of times your article was retweeted? You’re wasting your time. Obsessed with the number of followers you have on Facebook? Give it up. Nobody really cares in the end. If you’re looking at your social media metrics, you’re really missing the point of social media marketing.

Okay, I’ll confess to engaging in a bit of sensationalism … but not by much. My eyes glaze over when I hear marketing professionals over-emphasize social media metrics, because they are usually detached from the core business numbers that really matter.

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