The One Thing Missing From Your Twitter Profile Strategy: Pinned Tweets

Don't let this valuable Twitter tool go to waste.

Pinning tweets is one of the most useful – and overlooked – aspects of Twitter profiles. You may have a beautiful cover photo, eye-catching profile picture, and a brilliant, well-branded bio… but if you aren’t thinking about your pinned tweets, you’re missing out on opportunities for branding, increased lead generation and more.