Beer & Spirits

The Old Are Young Again: Heineken Shows What Vaccinated People Get up to at Night

The global campaign encourages people to get their vaccinations to return to enjoying their social lives

The Old Are Young Again, Heineken Shows What Vaccinated People Get up to at Night — "Fresh Beginnings" began to roll out in Ireland in June, where almost 3,500 pubs were set to reopen across the country.Heineken

By Stephen Lepitak

July 8, 2021

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As the older generation across Europe and parts of the world receive their second vaccinations against Covid-19, Heineken is celebrating their return to being able to socialize (in theory) as they take over the nightclubs and beaches to reclaim their youth.

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.

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