As the older generation across Europe and parts of the world receive their second vaccinations against Covid-19, Heineken is celebrating their return to being able to socialize (in theory) as they take over the nightclubs and beaches to reclaim their youth.
With lockdowns easing and bars and clubs reopening, beer brand Heineken has released a global brand campaign called “The Night is Young,” which shows a group of post-vaccinated seniors on a night out and socializing as if they were in their teens once again.
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