The ‘Official’ Start of NBA Free Agency Sparked Over 3.8 Million Tweets Sunday

The night’s top moment was ESPN’s Adrian Wojnarowski reporting that Kevin Durant was joining the Brooklyn Nets

This escalator to Barclays Center, home of the Brooklyn Nets, may be much more crowded next season RoBeDeRo/iStock

Free agency in the National Basketball Association “officially” tipped off Sunday at 6 p.m. ET, and Twitter said there were over 3.8 million NBA-related tweets Sunday.

The only two days that sparked more NBA-related conversation on the social network were games five and six of the NBA Finals.

ESPN senior NBA insider Adrian Wojnarowski was the most-tweeted-about NBA-related person Sunday, and the top-tweeted moment of the night was when he broke the news that Kevin Durant planned to sign with the Brooklyn Nets.

The five most-tweeted-about teams Sunday were:

  1. New York Knicks
  2. Los Angeles Lakers
  3. Nets
  4. Philadelphia 76ers
  5. Boston Celtics

The five most-tweeted-about players were:

  1. Durant
  2. Kyrie Irving
  3. Kawhi Leonard
  4. Jimmy Butler
  5. DeAndre Jordan

And the five most-tweeted emojis in #NBATwitter tweets were:

Twitter David Cohen is editor of Adweek's Social Pro Daily.