The Next Wave of Podcasts Is Coming—This Time From DTC Brands

A lingerie company is among the first to try the format on

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Brands and retailers jumping into the podcast pool is nothing new, with companies like Chanel and Barneys New York hopping on the trend. But now direct-to-consumer brands are slowly beginning to test the waters. And one of them—Lively, a women’s lingerie and leisure company—is debuting “The Lively Podcast: No Makeup Needed” today.

The 10-episode season, which follows an interview format, features guests like designer Rebecca Minkoff and Birchbox co-founder Mollie Chen chatting with Lively founder Michelle Cordeiro Grant about their jobs and lives, particularly what it means to become an entrepreneur and start a business.



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