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CANNES, France—YouTube sees a big opportunity in original content.
The Google-owned site announced deals for 40 original programs with talent including Ellen DeGeneres, Kevin Hart and Demi Lovato. By the end of the year, YouTube expects it will have 50 new programs exclusively for the site.
After her Cannes keynote on Monday, YouTube’s global head of original content, Susanne Daniels, spoke about the video giant’s foray into original content. While YouTube has traditionally leaned on its popular creators who have amassed millions of fans and user-generated content, more and more deals are happening with large traditional film studios like Lionsgate and Sony.