The Next Era of Branded Entertainment Has Arrived. Here’s Why We Must Embrace It

The 6-second video is out; award-winning storytelling is in

Attention has never been more expensive for brands to buy, growing by nine-fold over the past 20 years. Meanwhile, ads have never been easier to avoid, with the continued rise of ad-free subscription services and roughly 70 million people in the U.S. using ad blockers last year.