Publishing

The New York Times Is the Latest Publisher to Join Snapchat Discover

It will share a daily roundup of stories

The Grey Lady will be on Snapchat. Illustration: Dianna McDougall; Sources: Snapchat, The New York Times
By Lauren Johnson

February 2, 2017

The Grey Lady is trying to be hip with Snapchat-loving millennials.

Lauren Johnson

Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.

Recommended articles
Related Articles

Performance Marketing

GE Healthcare Is Releasing a 30-Minute Documentary on Instagram, a Minute at a Time

By Lauren Johnson

Performance Marketing

Branded Pinterest Posts Now Include an Icon That Gives Marketers a Quick Glimpse at Measurement

By Lauren Johnson

Performance Marketing

Facebook Is Giving All Advertisers Cross-Platform Stats in Its Latest Push for Transparency

By Lauren Johnson

Performance Marketing

Snapchat Takes a Jab at Instagram and Calls Itself a ‘Camera’ in First TV Campaign

By Lauren Johnson

Microlearning
View All


It’s Time to Forget Cookies and Focus on People


How to Use Video at Every Stage of the Customer Journey


Understanding How Social Values Can Help Brands Build Trust and Make Connections


Connected TV Enables Effective Audience-First Advertising

You Might Like


5 Ways Brands Can Better Connect With Gen Z

By Max Pinas, Executive Creative Director, Dept


The Renaissance of Contextual Targeting

By Oracle Advertising


How Data Collaboration Opens a World of Possibilities for Marketers

By Maureen Noonan


The Metaverse Explained

By Dept