The Grey Lady is trying to be hip with Snapchat-loving millennials.
The New York Times is the latest publisher to join Snapchat Discover—the section of the app where media brands including the Daily Mail, CNN and Bleacher Report crank out daily editions of articles and videos that disappear after 24 hours.
Led by deputy managing editor Cliff Levy, The New York Times will publish five times a week—from Monday to Friday—with content from Morning Briefings, its daily roundup of stories that is published at 6 a.m.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in