The National Hockey League and Snapchat Expanded Their Existing Pact

A minimum of 15 Curated Stories will be produced every season

The National Hockey League and Disney Streaming Services expanded their existing multiyear partnership with Snapchat.

DSS holds digital rights to the NHL, operating the league’s flagship application and its NHL.TV out-of-market package.

The NHL will become the first professional sports league to use Snapchat’s third-party curation tools, producing a minimum of 15 Curated Stories for games every season, along with Our Story coverage of games and marquee events, including NHL All-Star Weekend and the Stanley Cup Playoffs.

Our Stories will feature a minimum of six stories each season, curated by the messaging app.

The

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