The Most Influential Influencers Aren’t Who You’d Expect

They aren't Kardashians, according to a new study from OMD

The most popular influencers aren't... Kardashians, according to a new study. Getty Images

CANNES, France — You might be surprised that the most influential influencer isn’t a Kardashian. In fact, none of the members of the family dynasty appeared in a new study that determined the top 20 influencers across 12 different verticals.

@SaraJerde Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.