The Most Important CMO Trait
More than a decade ago, when I was writing an obituary about a C-suite marketer from a huge brand for a major daily newspaper in New York, I was on the phone with the man’s successor. I asked him what he learned from his predecessor. The new CMO said the most important lesson from his iron-fisted predecessor was how not to manage a team.
Fast-forward to Aug. 9, 2017, and humanity and empathy are indeed codified as the most important traits in a great CMO, according to Marketing Week’s new study on the “Anatomy of a Leader.”
For
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in