The 12 Leagues Behind 'The Real Heroes Project’ and Their Many Pandemic Relief Efforts

From donating millions of dollars in cash to producing PSAs and launching special programs

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Most of the professional sports world came to a screeching halt in early March in the wake of the coronavirus pandemic. But instead of sitting idle, well-known athletes, their teams and leagues got busy. Not on competitive courts, stadiums or fields, of course, but in their communities and through their charities.

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This story first appeared in the May 4, 2020, issue of Adweek magazine. Click here to subscribe.