The 12 Leagues Behind ‘The Real Heroes Project’ and Their Many Pandemic Relief Efforts

From donating millions of dollars in cash to producing PSAs and launching special programs

Highlights from The Real Heroes Project
Major League Baseball, the NFL and Nascar were among those that came together for 'The Real Heroes Project.' MLB, NFL, Nascar

Most of the professional sports world came to a screeching halt in early March in the wake of the coronavirus pandemic. But instead of sitting idle, well-known athletes, their teams and leagues got busy. Not on competitive courts, stadiums or fields, of course, but in their communities and through their charities.

This story first appeared in the May 4, 2020, issue of Adweek magazine. Click here to subscribe.
@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.