The Insider's 'PR Agency Report Card' (Part 1)
In the words of a noted scholar, "Let's start spreading the news."
Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
It is often muttered around the water cooler that the one thing PR agencies don’t do well is…their own PR. Other than awards submissions, corporate communications for most of the touted corporate communications agencies is led by a band of crickets that hold reputation together with duct tape and a few words of prayer.
As we attempt to provide news on our fellow firms by discussing key appointments, unfortunate departures, impressive signings and the occasional case of thought leadership, we have noticed one thing: PR agencies don’t really think about their own public relations.