The 3 Ingredients That Helped Nestlé Infuse Innovation Into Its Corporate Culture

The company's digital transformation started from within

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Nestlé this past weekend celebrated the first anniversary of its global innovation platform Henri@Nestlé, but in truth, it was more of a transmogrification six years in the making. Henri@Nestlé, which is named after the company’s 19th-century scientist-founder Henri Nestlé, virtually connects numerous independent innovation labs from London to Shanghai. Via an online channel, the conglomerate’s managers post business challenges that the startups pitch against and then, if they’re lucky, are chosen for a Nestlé-partnered pilot with $50,000 seed money.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the July 24, 2017, issue of Adweek magazine. Click here to subscribe.