The Influencer Marketing Sector Reacts to Instagram’s New ‘About This Account’ Feature

The process of applying for verification has also been revamped

Instagram announced three updates today aimed at boosting user safety, authenticity and transparency.

The Facebook-owned app revealed an About This Account feature, a revamped verification application process and new ways to sign in with two-factor authentication. Industry experts see today’s announcements as a response to recent backlash over the lack of transparency on the part of both social platforms and influencers.

“All of the ‘influencer under fire’ rhetoric that has happened over the past few months has made it apparent that the platform needed some reform,” said Leah Logan, vice president of media products and community growth at influencer marketing company Collective Bias, an Inmar company.

These moves, according to Rebecca Rosoff, managing partner and co-founder of digital agency The Kimba Group, show how Instagram is giving Facebook CEO Mark Zuckerberg and company a ripe opportunity to make good—or do better, at least.




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