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Instagram has become a key pillar of most influencer marketing strategies, but what happens when that pillar starts to crumble without warning because of privacy controversies at its parent company, Facebook?
On March 30, Instagram slashed the rate limit on its platform API (application-programming interface) from 5,000 calls per hour to 200 with no advance notice for developers.
The lower rate limit provides access to far less data than developers were able to pull prior to the change, forcing some to make tough choices about where to allocate their calls.
Ryan Detert, CEO of Influential, an influencer marketing platform backed by IBM’s Watson, said some of his company’s third-party partners have resorted to rationing the number of hashtags they track, while others have found tools such as sentiment-tracking APIs to be unavailable or limited.